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Keywords: Extended TPB model
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (4): 721–742.
Published: 11 September 2017
... design. Findings In an extended TPB model, attitude, mediated by a “sense of duty” and perceived control, has a strong influence on the recycling behaviour than subjective norms and benefits. The qualitative insights draw attention to the design, configuration and management of informal and organised...
