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Keywords: Extended warranty service
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Journal Articles
Extended service strategy choice for competing manufacturers in agency retail platform considering consumer preferences
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2611–2633.
Published: 15 April 2024
... as the followers. Manufacturers face differential consumer preferences on the same agency retail platform, and they can sell a bundled extended service product and sell a separate product without any extended service. Findings The sale of extended warranty services on the retail platform leads to lower pricing...
