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Keywords: External customer mindset
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (4): 704–720.
Published: 11 September 2017
..., that such values operating across different cultural setting do exist. In addition, external customer mindset appears to offer a superior means to measure CO than does the widely used CO component of the SOCO scale. This conclusion is based not only upon the fact that it conceptually corresponds...

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