Keywords: External risk events
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 08 January 2026
... have neglected the influence of risk events in the external environment. Thus, this study aims to explore the effects of external risk events on consumer acceptance of new products. Design/methodology/approach This paper develops and validates a chain mediation model to examine how external risk...
Includes: Supplementary data

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