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Keywords: Extrinsic motivation
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (3): 488–505.
Published: 18 June 2021
... of intrinsic and extrinsic motivations and service environment on consumers' internal and external responses in a Zero-Contact retail setting. Hyun Sang An can be contacted at: hyunsang.an@mnstate.edu 09 09 2020 19 01 2021 26 04 2021 07 05 2021 19 05 2021 © Emerald...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (2): 287–305.
Published: 29 April 2021
... of intrinsic and prosocial motivations, the authors also found positive interaction effects between intrinsic and extrinsic motivation and between intrinsic and prosocial motivation on encouraging sustained PECB. Originality/value This research offers a new insight for encouraging sustained PECB. Different...
