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1-2 of 2
Keywords: F14
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 03 November 2025
... marketing strategies for achieving premium success for Korean cosmetics in the pivotal Chinese and Vietnamese markets. The study’s primary contribution lies in its novel examination of the interactive signaling effects of a multi-dimensional GCI and brand globalness. D12 F14 M31 H2c...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 1894–1913.
Published: 30 December 2024
...) Scale development Mixed-methods approach International marketing D12 F14 M31 Recent global successes across various industries, often fueled by a positive Country Image (CI), underscore the escalating significance of CI in international marketing (Costa, 2023 ; Pinem and Kim, 2023...
Includes: Supplementary data
