Keywords: FDI
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (3): 482–499.
Published: 15 June 2012
... in the market. It is essential to analyse the linkages between brand loyalty and market strategies because trust in a brand is positively related to brand loyalty (Lau and Lee, 1999). Retail Consumer behaviour Global retailers Brand consciousness FDI India Retailing The relationship between...

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