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Keywords: Fanship
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (1): 122–147.
Published: 15 August 2023
... a theoretical model investigating the effects of football-game socialisation, team interest, football interest and transaction satisfaction (stimuli) on fanship and cumulative satisfaction (organism), and subsequently, attitudinal loyalty and behavioural loyalty (response). National culture was a moderator...
