Keywords: Fashion design
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2009) 21 (2): 243–266.
Published: 27 March 2009
...Kim‐Shyan Fam; Lisa McNeill; Yuli Bai; Jeanne Tan; Tsan‐Ming Choi; Raymond Au Purpose The purpose of this paper is to explore the value of the artist's authentic identity in fashion design and art collaborations and evaluate the efficiency of collaborative brand projects. Design/methodology...

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