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Keywords: Fashion involvement
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2410–2434.
Published: 03 January 2022
...Alshaimaa Alanadoly; Suha Salem Purpose This study's aim was to investigate the stimulators of fashion e-consumers within e-commerce environments. The study proposed a framework utilizing stimulus–organism–response (S-O-R) theory to suggest that fashion involvement and opinion-seeking would act...
