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1-2 of 2
Keywords: Fear of missing out
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 17 December 2025
...Wee Kheng Tan; Siang-Ming Wu Purpose Fear of missing out (FoMO) theory is often applied in non-marketing domains and associated with negative consequences. This study considers FoMO in the marketing domain of tourism and examines whether FoMO has a positive impact on tourist behavior. Using FoMO...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2281–2299.
Published: 11 March 2024
...Hao Zhang; Mengjie Dong; Xueting Zhang Purpose This study seeks to explore the impact of “fear of missing out” (FOMO) and “psychological enhancement” (PE) on addiction to social media applications, subsequently influencing users' life satisfaction and continuous usage intention. Design...
