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Keywords: Feeling of groundedness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 17 July 2026
... verified that destination dialect is more effective than Mandarin in enhancing viewers’ travel intention (n = 227). Study 2a examined the mediating effect of feeling of groundedness (n = 232). Study 2b reveals divergent mechanisms: the destination dialect increases travel intention via...
Includes: Supplementary data
