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Keywords: Female
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (4): 1138–1160.
Published: 10 May 2019
...Prashant Raman Purpose The purpose of this paper is to develop a model to examine the female consumer’s intention to shop online. The rising number of female online shoppers has compelled the analysts and online vendors to believe that understanding the attitude and behaviour of the female...
