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Keywords: Firm’s image
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2015) 27 (5): 758–783.
Published: 09 November 2015
... and Pavlou, 2002). Chen and Barnes (2007) highlighted the relationship between online initial trust and purchase intentions and suggested for insertion of price change as a possible determinant, however neglected firm’s image and UA culture. In addition, Hwang and Lee (2012) found UA as a moderator...
