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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (3): 644–663.
Published: 01 April 2020
...Junhee Seok; Youseok Lee; Byung-Do Kim Purpose This study clarifies the relationship between corporate social responsibility (CSR) news reports and firm value and identifies the mechanisms that constitute this relationship. Specifically, it identifies the roles of word of mouth (WOM...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (8): 1737–1758.
Published: 19 February 2020
...Reza Chowdhury; Wootae Chun; Sungchul Choi; Kurtis Friend Purpose The objective of this article is to investigate the moderating role of national cultures in the relationship between brand value and firm value. Design/methodology/approach This article examines the topic in the context...

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