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Keywords: Firm-generated content
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Journal Articles
An integrated model of social media brand engagement: an empirical study of the Vietnamese luxury residential property market
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (5): 1270–1295.
Published: 12 December 2023
... at: s3828952@rmit.edu.vn 18 01 2023 28 06 2023 06 11 2023 07 11 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Firm-generated content User-generated content Social media influencer endorsement Self-image congruence Social...
