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Keywords: Firm-loyalty intention
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Journal Articles
Online customer-to-customer interactions, customer–firm affection, firm-loyalty and participation intention
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (8): 1717–1735.
Published: 04 May 2020
... services Customer-to-customer interaction quality Customer–firm affection Firm-loyalty intention Participation intention Georgi and Mink (2013) posit that online intercustomer interactions draw more attention according to the increased use of social media under the web 2.0 environment...
