Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-3 of 3
Keywords: Flow
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Using Instagram live-streaming viewers model to derive two types of needs satisfaction
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (5): 1384–1400.
Published: 25 October 2024
...Hsueh-Ling Wu; Tser Yieth Chen Purpose This study employed the viewer factors of live streamers on Instagram to influence the attachment and flow and then to investigate the impact of live streamer viewers’ relatedness needs satisfaction and entertainment needs satisfaction. Design/methodology...
Journal Articles
Emotional responses in online social interactions: the mediating role of flow
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (7): 1599–1617.
Published: 13 September 2022
...Carolina Herrando; Julio Jiménez-Martínez; Maria José Martín-De Hoyos; Kiyoshi Asakawa; Kazuo Yana Purpose Drawing on the three flow-channel model and the stimulus–organism–response model, this research aims to understand how the influence of interactivity on purchase intention is mediated...
Journal Articles
Understanding customers’ stickiness of live streaming commerce platforms: an empirical study based on modified e-commerce system success model
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (3): 775–793.
Published: 18 May 2022
... and flow into the model. Using the data collected from 380 customers who have live streaming shopping experience, the established model was empirically assessed by partial least squares based structural equation model. Findings The results show that vividness, real-time interaction and diagnosticity...
