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Keywords: Flow theory
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2308–2326.
Published: 14 January 2025
... only Flow theory Short video platforms User stickiness PLS-SEM China represents a significant market for short videos, with 10.67 million users as of December 2023, constituting 97.7% of its internet population. The substantial size and rapid growth of this market underscore...
