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Keywords: Focus group discussions
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (2): 297–308.
Published: 09 April 2018
... into the perspectives of marketing professionals, focus group discussions (FGDs) and open online responses along with content analysis were used. FGDs were conducted to obtain insights pertaining to issues and concern from rural customers. Findings The paper enlists and ranks the key aspirations of Indian rural...
