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Keywords: Food consumption
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (4): 993–1023.
Published: 25 December 2023
...Shahid Rasool; Roberto Cerchione; Piera Centobelli; Eugenio Oropallo; Jari Salo Purpose This study aims to highlight the impact of altruistic-self and hunger awareness on socially responsible food consumption through the lens of self-awareness and self-congruity theories due to the great challenge...
