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Keywords: Food labels
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 3043–3060.
Published: 04 June 2024
... 2024 Emerald Publishing Limited Licensed re-use rights only Food labels Packaging semiotics Purchase intention Brand loyalty Brand image Perceived brand quality Packaging acts as the primary interface between the product and the buyer, often referred to as the “silent salesman...
