... (Katsikeas and Leonidou, 1996). Second, Chinese consumers are increasingly searching for new food products, often imported ones (Yan, 1994 ; Cui, 1999 ; Tai, 2008). As Chinese incomes have risen, so has spending on food, which now accounts for about half of all consumer expenditures. New product imports...

... and integration, which will greatly improve the management of perishable food. The existing research on perishable food products management has investigated impacts of product shelf life on costs and profits. Yet, the information accuracy and the way to obtain product value characteristics have not been...