...' perceptions of food safety, attitudes and intentions to engage in sharing activities. Design/methodology/approach In-depth interviews are first used to identify the key platform mechanisms that consumers pay attention to. A 2 (protection rules) × 2 (food supply sources) × 2 (transaction volume) factorial...

.... These findings point to the conclusion that Chinese consumers, possibly guided by altruistic predispositions, see technology as a positive determinant of both food safety and environmental friendliness in food production. Empirical findings like these highlight the need for adaptation of well-substantiated...