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Keywords: Food service
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Journal Articles
The selection of international retail franchisees in East Asia
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2007) 19 (4): 380–397.
Published: 09 October 2007
... relationship. The data were drawn from five US food service retail franchises, which are household brands across East Asia, operating in Singapore. Findings This study presents several interesting findings for the retail franchise industry. First, consistent with resource scarcity theory, international...
