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Keywords: Foodservice
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2463–2480.
Published: 20 January 2025
... consumers’ ME in casual dining restaurants. Consumer emotions Foodservice Social networking sites CSR S-O-R theory PLS-SEM Corporate social responsibility (CSR) is a business management paradigm that requires companies to incorporate social and environmental concerns...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (11): 2765–2784.
Published: 23 May 2023
... media Electronic word-of-mouth communication Consumer experience Foodservice Consumer satisfaction S-O-R theory This study used the S-O-R theory to test the relationships between the hypothetical model's constructs (Figure 1). The perceived quality by consumers regarding their experiences...
