...Mohammad M. Rahman; Philip J. Rosenberger, III; Jin Ho Yun; Mauro José de Oliveira; Sören Köcher Purpose Insights into how fan experience can be used to cultivate football (soccer) fan loyalty are limited. Based on the stimulus–organism–response (S-O-R) paradigm, this study develops and tests...

...Jin Ho Yun; Philip J. Rosenberger, III; Kristi Sweeney Purpose The purpose of the paper is to contribute to the extant sport marketing literature by positing fan engagement, team brand image and cumulative fan satisfaction with the team as factors influencing attitudinal and behavioural soccer...

...Vanessa Ratten; Rodoula Tsiotsou; Guillaume Bodet; Nicolas Chanavat Purpose The purpose of this paper is to analyse the perceived brand equity of professional football clubs on foreign markets as these clubs firmly want to expand and reach a global brand status. Design/methodology/approach...

...Vanessa Ratten; Rodoula Tsiotsou; Geoff Dickson; Sean Phelps; Daniel Waugh Purpose The purpose of this paper is to highlight the circumstances preventing the Wellington Phoenix, New Zealand's only professional football team, from participating in the Asian Champion's League. Design/methodology...

..., the purpose of this paper is to examine how interest in overseas football (soccer) leagues played a symbiotic role in the successful development of an Australian national soccer league. Design/methodology/approach Results of survey data are presented from two clubs in Australia's newly formed A‐League...