Skip to Main Content
Keywords: Foreign actors
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2005) 17 (2): 71–83.
Published: 01 June 2005
...Drew Martin Recent work on advertising acculturation suggests that ad agencies have changed their messages in order to appeal to immigrants. The following inquiry turns the tables and looks at how the role of foreign actors has been adapted in a country with a relatively homogeneous population...

or Create an Account

Close Modal
Close Modal