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Keywords: Foreign actors
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2005) 17 (2): 71–83.
Published: 01 June 2005
...Drew Martin Recent work on advertising acculturation suggests that ad agencies have changed their messages in order to appeal to immigrants. The following inquiry turns the tables and looks at how the role of foreign actors has been adapted in a country with a relatively homogeneous population...
