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Keywords: Foreign branding
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (1): 145–161.
Published: 19 February 2020
... the practices of disclosing the actual country of origin of the brands and the language of the brand names on consumers' purchase intention for foreign brands and local brands in developing countries. Design/methodology/approach The proposed hypotheses were tested in two studies, namely an experiment...
