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Keywords: Foreign market entry modes
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2002) 14 (4): 13–35.
Published: 01 December 2002
...Bowon Kim; Hyunchan Kim; Yoonseok Lee As an exploratory study, our research aims to investigate what factors would influence choices of foreign market entry mode by system integration (SI) companies. There are two distinct points. First, we specifically focus on a service industry, i.e., SI (System...
