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Journal Articles
Emotions and sponsorship: A key to global effectiveness? A comparative study of Australia and France
Asia Pacific Journal of Marketing and Logistics (2010) 22 (1): 40–54.
Published: 12 January 2010
...Vanessa Ratten; Rodoula Tsiotsou; Charles Bal; Pascale Quester; Carolin Plewa Purpose The purpose of this paper is to investigate the effects of emotional valence and intensity on sport sponsorship attitudinal outcomes, across two culturally different samples from Australia and France. Design...
