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Keywords: Frequency bands
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–18.
Published: 01 July 2026
...Zhipeng Zhang; Bo Xie; Liyi Zhang Purpose This study designs an electroencephalogram (EEG) experiment to record neural signals during consumers' exposure to short video advertisements (SVAs), with the aim of exploratorily digging the frequency bands and brain regions (cerebral cortex and non...
