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Keywords: Functional quality
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Journal Articles
Development and validation of a quality-focused model for electric vehicle rental and its marketing strategy
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 12 March 2026
.... Design/methodology/approach Built upon the quality technology acceptance model (Q-TAM), this study explores the relationships between perceived service quality, perceived functional quality, cost-based usefulness, and rental intention for EVs. Survey data was collected in the United States, and partial...
