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Keywords: Functionality
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Journal Articles
Does product design stimulate customer satisfaction? Mediating role of affect
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2020) 32 (6): 1255–1268.
Published: 17 January 2020
... mediates the relationship between symbolic dimension and satisfaction. Whereas, partial mediation of affect is observed in the relation between functional dimension and satisfaction. Practical implications The framework of this research contributes towards the practice by facilitating managers...
