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Keywords: Gambling industry
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (7): 1685–1705.
Published: 13 January 2021
...Matthew Tingchi Liu; Shiying Dong; Mingxia Zhu Purpose The study aims to integrate the insights gained from the gambling industry into a value creation conceptual framework for analyzing the influence of digital technology application. Both primary and secondary data from industry practitioners...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (2): 449–473.
Published: 12 May 2020
...Matthew Tingchi Liu; Shiying Dong; Sara Kit Peng Chang; Francis Tan Purpose The purpose of this study is to summarize the factors that result in V-shape rebound of Macau gambling industry's from 2014 to 2019. Both internal and external factors are examined and discussed by representatives from...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2015) 27 (3): 499–512.
Published: 08 June 2015
... gambling industry. The paper aims to discuss these issues. Design/methodology/approach – Practitioners from banking and gambling industries offered their cutting-edged analysis and viewpoints with scholars’ observation. Findings – Macroeconomic and political factors in China are the principal...

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