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Keywords: Game merchandise
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (1): 132–149.
Published: 18 July 2024
... of the worlds they love, mulling over the procurement of game merchandise and memorabilia. These items are more than mere collectibles; they are emblems of unwavering enthusiasm for game culture. This study employs the consumer culture theory (CCT) to investigate game players’ propensity to purchase merchandise...
