Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Gameful experience
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–25.
Published: 16 June 2026
...Tripti Ghosh Sharma; Ankit Kesharwani; Preeti Tak; Sanjit K. Roy; Ameet Pandit Purpose The purpose of this study is to examine how gamification affordances embedded in m-commerce platforms influence gameful experiences (GX) and, in turn, sustained user engagement (SUE). It also explores how...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (6): 1550–1571.
Published: 11 November 2024
...Hemin Song; Kyungyeol Anthony Kim; Yuchen Guo; James J. Zhang Purpose Given the potential benefits of gamification in running apps, it is necessary to explore the impact of users’ gameful experience on their intention to continue using running apps. This study aims to empirically investigate...
