...Tripti Ghosh Sharma; Ankit Kesharwani; Preeti Tak; Sanjit K. Roy; Ameet Pandit Purpose The purpose of this study is to examine how gamification affordances embedded in m-commerce platforms influence gameful experiences (GX) and, in turn, sustained user engagement (SUE). It also explores how...

... of trust mechanisms in driving consumer engagement. Design/methodology/approach Drawing on attribution theory and association network theory, a between-subjects online experiment (N = 303) tested three gamification feature conditions (i.e. immersion, achievement and social interaction) using...

... This study proposes a novel theoretical model based on the attitude-behavior-context (ABC) theoretical framework to explore the effects of technological and gamification factors on the continued usage intention of AI-based wearable devices. Data were collected from 335 AI-based watch users in China...

...Pratibha Singh; Garima Malik Purpose As fitness apps have integrated gamification elements into their design to transform exercise into a compelling and competitive experience, this study draws on the expectation confirmation model (ECM) and self-determination theory (SDT) to propose...