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Keywords: Ganqing
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Journal Articles
The role of buyer-seller guanxi facets and positions in social commerce: an analysis of the buyer's perspective in Taiwan
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (6): 1266–1284.
Published: 27 September 2021
...Wen-Kuei Wu; Hsiao-Chung Wu; Chih-Sung Lai Purpose This study aims to explore how a buyer's perceived buyer-seller (B-S) guanxi facets (i.e. ganqing, renqing and mianzi) and guanxi positions (i.e. zi-ji-ren, shou-ren and sheng-ren) affect the seller's influence effectiveness (SIE) and purchase...
