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Keywords: Gender-neutral language
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (3): 835–855.
Published: 01 July 2025
...Magali Trelohan; Abdul Zahid Purpose This paper examines the effects of gender-neutral language on consumer attitudes and engagement, focusing on its implications in a linguistically gendered context (French). The aim is to identify the conditions under which gender-neutral language can positively...
