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Keywords: Generalized reciprocity
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (7): 1618–1638.
Published: 19 September 2022
... to opportunism, whereas the mediated relationship is moderated negatively by generalized reciprocity and positively by balanced reciprocity and negative reciprocity. Originality/value This study introduces the application of peer monitoring into business-to-business research and shows how it reduces...
