... Mobile banking Generation Y Generation Z Mobile banking apps have been widely adopted by younger consumers (White, 2023), including Gen Y (born 1981 to 1996) and Gen Z (1997–2010) (Dimock, 2019), who together account for a significant proportion (about 50%) of the Asia–Pacific region’s population...

... commitments to predict the relationship for the value orientations of Generation Y's (Gen Y's) conspicuous consumption behaviour. The data was collected from undergraduate students enrolled in general education courses in three universities in Malaysia. Using cross-sectional data, 262 sets of valid...

... non-literal forms of language, especially those conveying a sense of humor or irony (Huang et al., 2008). Generation Y Consumer behaviour Facebook Content analysis Emojis Media (new media) Word of mouth marketing Emoticons Emotion communication In spite of the success...

...Fariba Esmaeilpour; Mohammad Ali Abdolvand Purpose The purpose of this paper is to examine the effects of country-of-origin (COO) image on brand attitude and brand loyalty of Generation Y’s consumers toward two categories of luxury fashion brands. Design/methodology/approach First...