...Shamindra Nath Sanyal; Saroj Kumar Datta Purpose The purpose of this paper is to find out the relationship between the qualities of generic drugs perceived by the physicians and brand equity of the branded generics and to examine the physicians' perceptions of prescribing generic drugs...

..., and between retailers and manufacturers. Table V is a summary of the empirical results regarding general current own label development by each of the eight retailers studied. The views obtained from the respondents of the eight retailers regarding the role of own label are summarised...