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Keywords: Germany
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (1): 122–147.
Published: 15 August 2023
.... Design/methodology/approach A self-administered online survey collected data from a convenience sample of 762 football fans from Brazil, China and Germany. Findings The PLS-SEM results support the S-O-R based model, indicating that football fan-loyalty behaviours are determined by fanship...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2005) 17 (1): 89–105.
Published: 01 March 2005
...M. Sadiq Sohail This study examines the country of origin effect of products made in Germany. The study focuses on the questions of the sources of information in evaluating products; the evaluation of specific product dimensions by Malaysian consum ers; and consumers’ assessment of different...
