Keywords: Goal framing effect
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (5): 1388–1404.
Published: 31 May 2019
... 03 2019 10 04 2019 10 04 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Regulatory fit Goal framing effect Virtue and vice food preference Policy initiatives aimed at educating the public to maintain a healthy...

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