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Keywords: Goal orientation theory
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–25.
Published: 16 June 2026
..., competition and self-expression), and their effects on six GX dimensions. Next, drawing from self-determination theory, the study tests the impact of these six dimensions on sustained user engagement. Finally, rooted in goal orientation theory, the moderating role of customer expertise is examined for the GX...
