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Keywords: Goal-congruent outcomes
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–18.
Published: 30 December 2025
... role of goal-congruent outcomes to better identify the factors influencing users' subscription continuance intentions. Design/methodology/approach A survey was conducted with users who have subscribed to ChatGPT Plus for over three months. The dataset comprises 333 valid responses from an online...
