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Keywords: Goal-setting
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 04 August 2026
...Haiping Zhao; Yaxin Zhao; Wei Liu; Xiaohui Liu; Xiaoyu Chen Purpose In this study, we integrated goal-setting theory and flow theory to disentangle the relationships among goal-setting (i.e. goal specificity and difficulty), flow experience (i.e. perceived enjoyment and attention focus...
Includes: Supplementary data
