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Keywords: Green advertising information
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Journal Articles
Research on the impact of green advertising information on green purchase behavior in social media: SEM-ANN approach
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3660–3679.
Published: 05 May 2025
...Ying Sun; Yuxuan Lin; Shanyong Wang Purpose This study aims to explore the impact of green advertising information on social media on consumers’ green purchasing behavior. It utilizes the SOR model to investigate how detailed environmental protection and product performance attributes...
