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Keywords: Green attitude
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Journal Articles
Brand-assisted consumer resale as a circular marketing strategy: consumer psychology and comparative effects with sustainable product design
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 21 April 2026
... transaction. It compares the behavioral effectiveness of BCRA with sustainable product design (SPD) and examines the psychological mechanisms through which these strategies influence consumers’ purchase intention, as well as the boundary role of green attitude. Design/methodology/approach A between...
